Daily Archives: September 29, 2011

Lighter side of branding | Left brain vs. right brain [1]

If you’re like me (I’m left-handed, BTW), to this day I still need to check my notes on the theory of Left Brain and Right Brain. And I always remind myself that the Left Brain relates to “L” in Logic, … Continue reading

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Quotes + Thoughts | On responsible corporations

“A corporation managed by responsible managers will be a responsible corporation; a corporation managed by irresponsible managers will be an irresponsible corporation. It is individuals who are responsible for what corporations do.” ~ Harold Burson, Founder Chairman, Burson-Marsteller Inspiration: Burson … Continue reading

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Lighter side of branding | The Prius Plural Project

Go behind the scenes of Toyota’s latest Prius Family TV spot and learn how many people came together to create a 17-foot-tall person. The Prius Family is growing: Which family member is your favorite? Not long ago, there was one … Continue reading

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Lighter side of branding | Trivia: what do you call Prius in plural form?

Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social … Continue reading

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Quotes + Thoughts | On Design Definition

Thinking about meanings instead of features, searching for radical changes instead of improvements, proposing visions instead of satisfying existing needs… can be nurtured only by top executives. ~ Design-Driven Innovation, Roberto Verganti Inspiration: Rainwillow

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Quotes + Thoughts | On Design Definition

Design, stripped to its essence, can be defined as the human capacity to shape an make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives. ~ Toothpicks and Logos: Design in … Continue reading

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Quotes + Thoughts | On brand building

Inspiration: Garr Reynolds

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