Lighter side of branding | Because joggers always find dead bodies…

Interesting find, and true indeed, not only in Hollywood, but in real life as well. The copy for this print ad for Pearl Izumi reads as follows:

Joggers mostly stick to gentrified stretches of pedestrian walkways, where they can exchange greetings with in-line skaters or purchase a snow cone if the fancy strikes them. Runners, on the other hand, cut through dumpster-laden back alleys or disappear into remote wooded areas. And when they get there, they are acutely aware of their surroundings becuase running brings their senses to life. So it’s no surprise that every forensics program on TV begins with a runner stumbling across some wayward soul who climbed into the wrong panel van. In fact, if it weren’t for runners, you wonder how many of these crimes would ever get solves. Better face ’em up. Because, someone, somewhere, is missing. So do your civic duty. Run like an animal.

Inspiration: Design Crush Blog

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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