Lighter side of branding | Trivia: what do you call Prius in plural form?

Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social Media. Toyota wanted to get customers insights into the proper name of a Prius-based family of vehicles. This was done back in February 2011, but still makes for an interesting campaign Fascinating!

With Toyota introducing a family of Priuses (Prium? Prii?), what do we call them? This video kicks off our search for the proper plural, but the ultimate decision is up to you. Cast your vote at be sure to check in on 2/20/11 to see if your plural was deemed official.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Brand-Building & Culture, Japan and tagged , , , , , , . Bookmark the permalink.

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