Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social Media. Toyota wanted to get customers insights into the proper name of a Prius-based family of vehicles. This was done back in February 2011, but still makes for an interesting campaign. Fascinating!
With Toyota introducing a family of Priuses (Prium? Prii?), what do we call them? This video kicks off our search for the proper plural, but the ultimate decision is up to you. Cast your vote at http://www.toyota.com/priusfamilyand be sure to check in on 2/20/11 to see if your plural was deemed official.