Daily Archives: September 30, 2011

Street-level branding | Because a simple napkin can have a lot of brand story on it…

If you haven’t paid attention to the simple napkin at your favorite fast food or fast casual joint, take a closer look. I recently saw this one, from Subway, and was quite startled to see so much information riding on … Continue reading

Posted in Brand-Building & Culture, USA | Tagged , , , , | Leave a comment

Street-level branding | “Hecho en Mexico” Coke… the true “Real Thing”

For years, die hard Coke aficionados secretly have been getting their hands on the classic glass bottled Coke from Mexico. Many claim it’s the most original Coke, like the good old days! Finally it’s available now. Spotted @ Mobil Gas … Continue reading

Posted in Brand-Building & Culture, Mexico, USA | Tagged , , , , | Leave a comment

Logo & Corporate Identity | Face silhouette doppelgängers

US Girls Scouts, ESDJCO patch design from Chaser Merchandising, Ergotron, California HealthCare Foundation, andWomen’s Entrepreneurial Development Conference, LA County Public Health; Indonesia’s Association of National Plus Curriculum Schools; Singapore-based Health & Fertility Centre for Women, Face to Face Charity Organization; Paris Metro Transportation System; Peace logo design development by Felix Stockwell, … Continue reading

Posted in Canada, Indonesia, Singapore, USA | Tagged , , | Leave a comment

Lighter side of branding | Left brain vs. right brain [2]

If you’re like me (I’m left-handed, BTW), to this day I still need to check my notes on the theory of Left Brain and Right Brain. And I always remind myself that the Left Brain relates to “L” in Logic, … Continue reading

Posted in Neuromarketing | Tagged , , , | Leave a comment