Monthly Archives: September 2011

Quotes + Thoughts | On brand building

Inspiration: Garr Reynolds

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Quotes + Thoughts | On thinking differently [2]

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier Inspiration: Inspireux

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Quotes + Thoughts | On thinking differently [1]

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The … Continue reading

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Quotes + Thoughts | On design-centric problem solving

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real … Continue reading

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Quotes + Thoughts | On creating a company’s own path

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.” – The Brand Gap by Marty Neumeier Inspiration: Inspireux

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Quotes + Thoughts | On design-based problem solving

In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime … Continue reading

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Ligher side of branding | Posters from The Economist

Inspiration: Design Crush

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Lighter side of branding | Because joggers always find dead bodies…

Interesting find, and true indeed, not only in Hollywood, but in real life as well. The copy for this print ad for Pearl Izumi reads as follows: EVER NOTICE HOW IT’S ALWAYS RUNNERS WHO FIND DEAD BODIES? Joggers mostly stick … Continue reading

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Book Review | Design-Driven Innovation, Roberto Verganti

Design-Driven Innovation: The Power of the Elite Circles Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano Verganti … tells how design innovators add “unsolicited meaning” that consumers don’t even know they’re craving – and they create products people can’t … Continue reading

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It’s prudent to take a pause and think about YOUR business for a change…

Running any business, especially start up companies, is often more about, well… “running it”! In full throttle, in a mad marathon to chase new business and work with clients, vendors, your team, and everyone else involved in your business. Dealing … Continue reading

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