Monthly Archives: September 2011

Lighter side of branding | Trivia: what do you call Prius in plural form?

Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social … Continue reading

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Quotes + Thoughts | On Design Definition

Thinking about meanings instead of features, searching for radical changes instead of improvements, proposing visions instead of satisfying existing needs… can be nurtured only by top executives. ~ Design-Driven Innovation, Roberto Verganti Inspiration: Rainwillow

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Quotes + Thoughts | On Design Definition

Design, stripped to its essence, can be defined as the human capacity to shape an make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives. ~ Toothpicks and Logos: Design in … Continue reading

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Quotes + Thoughts | On brand building

Inspiration: Garr Reynolds

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Quotes + Thoughts | On thinking differently [2]

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier Inspiration: Inspireux

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Quotes + Thoughts | On thinking differently [1]

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The … Continue reading

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Quotes + Thoughts | On design-centric problem solving

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real … Continue reading

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