FINALLY!!! Someone who’s on the same page as I am when it comes to the core meaning of a Brand! YES, Branding is instinctive, it goes beyond functionality and emotions, and taps into the deeper meaning. This lies in the “REPTILIAN” part of our brains, and creates SYMBOLIC VALUE.
…She described her early relationships with brands. She talked about how Lego was a brand that allowed her to express her creativity at such a young age, and concluded that “ME + LEGO = ENDLESS POSSIBILITIES.” She continues to talk about how brands help us to express our personality by surrounding ourselves with them; the car we drive, the clothes we wear, the food we eat.
Inspiration: At Large Inc.