Quotes + Thoughts | On branding [6]

FINALLY!!! Someone who’s on the same page as I am when it comes to the core meaning of a Brand! YES, Branding is instinctive, it goes beyond functionality and emotions, and taps into the deeper meaning. This lies in the “REPTILIAN” part of our brains, and creates SYMBOLIC VALUE.

A speech by Graphic Designer Yo Santosa of LA-based Ferro-Concrete at Sarasota International Design Summit 201

…She described her early relationships with brands. She talked about how Lego was a brand that allowed her to express her creativity at such a young age, and concluded that “ME + LEGO = ENDLESS POSSIBILITIES.” She continues to talk about how brands help us to express our personality by surrounding ourselves with them; the car we drive, the clothes we wear, the food we eat.

Inspiration: At Large Inc.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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