Monthly Archives: February 2012

Quotes + Thoughts | On symbolic value

I don’t design clothes, I design dreams. ~ Ralph Lauren Here’s a guy who clearly “gets” branding, and understands the deep connection with consumer psyche with brands. This is of course a “given” in the fashion and luxury goods industry, … Continue reading

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Quotes + Thoughts | On leadership

A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done. ~ Ralph Lauren Inspiration: Southern Inspired

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Quotes + Thoughts | On design [2]

A common mistake that people make when trying to design something completely foolproof, is to underestimate the ingenuity of complete fools. ~ Douglas Adams, British Author & Dramatist (1952-2001) Inspiration: WallChan

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Quotes + Thoughts | On design [1]

Design is a behavior, not a department. ~ David Milne, DMD (Design Making a Difference), Toronto, Canada. Inspiration: Goff Gough

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Logo & Corporate Identity | Embellished letter doppelgängers

  Unilever, Anglo-Dutch multinational consumer goods company, the world’s third-largest consumer goods company in the world by revenues (after Procter & Gamble and Nestlé); FADU (Federação Académica do Desporto Universitário), Portugues University Sports Federation. There’s an old French proverb: “Plus … Continue reading

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Logo & Corporate Identity | Folded ribbon doppelgängers

Center National Bank, Minneapolis-based Bank, USA; Direct Line Insurance Group, UK, part of the RBS Insurance division of the Royal Bank of Scotland Group that specializes in selling insurance and other financial services over the phone and internet. In their … Continue reading

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Quotes + Thoughts | Seth Godin on brand storytelling

Marketing is no longer about the stuff that you make, but about the stories you tell.  ~ Seth Godin, Author, Thought Leader, Speaker Inspiration: Siler & Company

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Quotes + Thoughts | Seth Godin on omnipresent inspiration

Looking around with stars in your eyes and amazement at the tools that are available to you, can inspire generosity and creativity and connection. ~ Seth Godin, Author, Thought Leader, Speaker Inspiration: Stumbling Tongues

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Quotes + Thoughts | Seth Godin on brand definition

Brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another… ~ Seth Godin, Author, Thought Leader, Speaker Inspiration: Ideas Inspiring Innovation

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Quotes + Thoughts | Richard Branson on Branding and the Recession [2]

If you can’t differentiate (change the conversation) yourself from the competition, you will not establish yourself as a sustainable brand. How can you change the conversation and establish your brand as the leader in the category. ~ Sir Richard Branson, … Continue reading

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