Lighter side of branding | Annoying screams that grab your attention

This new TVC from JCPenney to promote their upcoming Sale event is really annoying, but it sure gets your attention!

Reportedly this new campaign and direction is the brainchild of JC Penny’s new hired gun who comes from Apple. That decision sure is bearing fruit! Otherwise I wouldn’t be writing this blog post!!??@#!!

Advertisements

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, USA and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s