Lighter side of branding | Trading in a Trabant for a pair of Levi’s

Photobucket Pictures, Images and PhotosPhotobucket Pictures, Images and PhotosPhotobucket Pictures, Images and PhotosPhotobucket Pictures, Images and Photos

This is an old TVC from 2007 for Levi’s 501 jeans. It’s set in Prague and made to look like Prague from the old Commie days, when it was still a beauty caught behind the iron curtain.

What struck me were the scenes from old Prague. Grey, dilapidated buildings, some in scaffolding, the ubiquitous red and white trams zipping through the cobble-stone romantic streets of this magical city. And Škodas and Trabants completing the picture. And who could forget Prague’s greatest treasure: her glorious ARCHITECTURE! A treasure trove of architectural styles of all ages! It helps too that all the footage is in black and white.

This is the very Prague of my childhood.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Czech Republic, USA and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s