Modern business is pure chaos. But those who adapt will succeed. ~ Fast Company, February 2012 Edition
Most people don’t know what drives budding entrepreneurs to plunge into the unknown, wild jungle of start-ups – unless, that is, they try for themselves. It’s a combination of guts (with the hope of attaining glory, of course!), curiosity, and sheer determination to make a difference. To find new solutions to old problems with the hope of making a name for yourself. The latter is of course not entirely true, as it’s the self satisfaction that drives most entrepreneurs. Going against the norm, and all the naysayers.
But back to the above quote, the key to survival in business is ADAPTATION! If it doesn’t work, fix it… change the direction or the way you do things. True to the old adage:
“If at first you don’t succeed, try and try again!”
Enter 2012, and the above couldn’t be more appropriate. In their Cover Story, Fast Company zooms in on a group of entrepreneurs – mostly young guns – who have had a taste of success, through their own trials and tribulations of running a business in our 2.0 world of today! And these unique individuals are the Generation Flux!
So who are they exactly? And what makes them different from other entrepreneurs? Here’s how Fast Company defines the:
Generation Flux… This is less a demographic designation than a psychographic one: What defines GenFlux is a mind-set that embraces instability, that tolerates–and even enjoys–recalibrating careers, business models, and assumptions. Not everyone will join Generation Flux, but to be successful, businesses and individuals will have to work at it. This is no simple task. The vast bulk of our institutions–educational, corporate, political–are not built for flux. Few traditional career tactics train us for an era where the most important skill is the ability to acquire new skills.