Lighter side of branding | Ads that move you [2]

American Airlines proudly serves those who serve our country. As a public gesture of gratitude and a tribute to those in uniform, veterans and their families, American Airlines introduces this touching television commercial entitled, Putting Them First about a young Marine, seated in a busy gate area who is asked to pre-board as a military passenger. As she makes her way to the gate, fellow passengers step aside, and one in particular, gives her a special salute.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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