I don’t do drugs, I am drugs. ~ Salvador Dali (1904 – 1989), Spanish surrealist painter
In branding, as in life, the key is to understand your own true identity. Who you are, who you are for, what attributes and characteristics make up you Brand DNA. Salvador Dali was an eccentric artist indeed, but he was hell-bent in ensuring that the world recognized who he was. Replete with all his quirkiness and eccentric behavior. And that he did extremely well. He breathed an understanding of the value of strong Branding.