Lighter side of branding | If you’ve always doubted the power of brands…

In my line of work, we do plenty of qualitative research, so I undrestand the value of individual insights. and I’ve seen plenty of research results, but nothing was more revealing than this video I stumbled upon. From Cincinnati, Ohio-based identity designer Adam Ladd, who asked his 5-year-old daughter on her impressions on some popular logos. This is both adorable and some of the best and most authentic field research out there.

Inspiration: Adam Ladd


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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