In my line of work, we do plenty of qualitative research, so I undrestand the value of individual insights. and I’ve seen plenty of research results, but nothing was more revealing than this video I stumbled upon. From Cincinnati, Ohio-based identity designer Adam Ladd, who asked his 5-year-old daughter on her impressions on some popular logos. This is both adorable and some of the best and most authentic field research out there.
Inspiration: Adam Ladd
IDEAS INSPIRING INNOVATION 