Lighter side of branding | Because dogs aspire to be thin too…

VW’s choice for this year’s Superbowl was a series of ads featuring man’s best friend.

This adorable family dog is taking matters into his own paws when he realizes that he’s overweight. Very entertaining.

And if you’re curious how the ad was created, here’s a look at behind the scenes:

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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