Daily Archives: February 13, 2012

Lighter side of branding | Because first Valentine’s make any boy nervous…

Happy Valentine’s everyone!! You’d think it’s a TVC for Valentine’s. Just watch on…

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Lighter side branding | How to best present a brand portfolio

Watch this! Grossly entertaining! Especially toward the end. A fantastic way of presenting a full line of “toys” in your portfolio! And Honda has certainly earned her bragging rights! The TVC was shot in New Zealand. Pay attention to the … Continue reading

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Brand Builders and their Craft | On Brand Ambassadors and Brand Advocates

… once drawn to a brand, it’s your employees who are ultimately responsible to deliver the promise. ~Kilmer & Kilmer Brand Consulting To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 … Continue reading

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Quotes + Thoughts | Michael Eisner on brand experience

A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. ~ Michael Eisner, Disney CEO (1985 – 2005) Inspiration: Brand Architect

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Quotes + Thoughts | Howard Schultz on brand purpose

Customers must understand that you stand for something. ~ Howard Schultz, Founder & CEO of Starbucks Inspiration: Customer Experience Matters

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Quotes + Thoughts | Michael Dell on opportunity vs. timing

Don’t spend so much time trying to choose the perfect opportunity, that you miss the right opportunity. ~ Michael Dell, Founder & CEO of Dell Computers Inspiration: Designrfix

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Quotes + Thoughts | Churchill on Strategy Validation

However beautiful the strategy, you should occasionally look at the results. ~ Sir Winston Churchill, British Prime Minister and Politician (1874 – 1965) This quote may have been uttered by one of the most iconic political figure of the 20th … Continue reading

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