However beautiful the strategy, you should occasionally look at the results. ~ Sir Winston Churchill, British Prime Minister and Politician (1874 – 1965)
This quote may have been uttered by one of the most iconic political figure of the 20th century, and was probably referring to the times of World War. But if you ponder at its meanings, it’s dead on relevant for the business world. And of course, for Brand Building.
For how many times do we see companies with great strategy to conquer the market, fail after a while… simply because they didn’t look in their rear view mirror. Realizing – too late – that their strategy was outdated, not giving the desired results. And they chose to do nothing about revising the strategy to answer the changing times… before it was too late.