Brand builders and their Craft | On the significance of branding

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… once drawn to a brand, it’s your employees who are ultimately responsible to deliver the promise. ~Kilmer & Kilmer Brand Consulting

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved;

  1. The Brand-Owners; and
  2. The Brand Audience (yes, the consumers).

But there is a 3rd party, which acts as a bridge between the 2 above parties. The Brand-Builders; those who offer professional services in helping build brands, encompassing Brand Strategists, Brand Communicators, Brand Marketers, Designers, Ethnographers, among others.

And I thought it’d be interesting to peek inside their minds and delve into their thinking. See their craft and how they work their magic into building compelling brands.

Here’s a look at Brand Ambassadors/Brand Advocates, through the eyes of Kilmer, Kilmer, Marshall, Duran, an Albuquerque, New Mexico-based Brand Consulting firm.

Inspiration: Kilmer & Kilmer Brand Consulting

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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