If you can’t differentiate (change the conversation) yourself from the competition, you will not establish yourself as a sustainable brand. How can you change the conversation and establish your brand as the leader in the category. ~ Sir Richard Branson, Founder, Virgin Group of Companies
One of the world’s most recognizable business leaders, and arguably its most eccentric, Richard Branson is the quintessential brand storyteller, the living, breathing face behind the Virgin Brand. His greatest quality is his ability to HAVE FUN, and mock others (read: His Competition and all the Naysayers out there…!), while laughing all the way to re bank!
I’ve always believed the British Men essentially fall into two types: 1. The Stiff Upper Lip; or 2. The Eccentric. Branson is clearly of the latter category. And Boy, does he make his mark driving that point home, each and every time he shows up in public, especially when launching his new business venture, when his antics draw as much attention as his new product launch.
Inspiration: Brand Engine