Lighter side of branding | Indonesia, the world’s best-kept secret

The brand that commissioned this TVC is less important, just pay attention to the imagery of Indonesia’s diverse natural offering. The scale and breadth is simply breathtaking.

The good news is that Indonesia is relatively undiscovered. Yes, there’s of course Bali, her crown jewel and one of the world’s most unique travel destinations. But there are thousands more islands to explore. And Indonesia’s emerging middle class is discovering just how great an asset it possesses. Coupled with friendly people who are truly sincere and welcoming (the upside of delayed fully commercialized tourism industry, unlike some of Indonesia’s neighbors who are pursuing tourism with a vengeance, and are facing overdevelopment and the ugly side of tourism and adverse environmental impacts).

I have no doubt that Indonesia is truly the world’s best-kept secret for adventure, eco, and cultural travel.


Inspiration: Anthropelago


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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