Logo & Corporate Identity | Colored yarn doppelgängers

For the relevant blog post, please click: http://ideasinspiringinnovation.wordpress.com/2012/04/11/identity-evolution-lintasarta-indonesian-it-solutions-provider/Photobucket

Jakarta-based Lintasarta; IT Solutions Co. that started life as systems provider for Indonesia’s fledgling ATM Services, connecting ATMs across the vast archipelago. Today this subsidiary of State-Owned Telecom giant, INDOSAT has evolved into an integrated IT Solutions Provider. And the international logo for Woolmark, and their Campaign for Wool

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us. And for all the children born in internet era, life without it is simply unfathomable.

For the relevant blog post, please click: http://ideasinspiringinnovation.wordpress.com/2012/04/11/identity-evolution-lintasarta-indonesian-it-solutions-provider/Uploaded from the Photobucket iPad AppFor the relevant blog post, please click: http://ideasinspiringinnovation.wordpress.com/2012/04/11/identity-evolution-lintasarta-indonesian-it-solutions-provider/For the relevant blog post, please click: http://ideasinspiringinnovation.wordpress.com/2012/04/11/identity-evolution-lintasarta-indonesian-it-solutions-provider/Photobucket

The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.

I’ve been on a personal mission myself, in pursuit of suspiciously similar looking Logos and Corporate Identities. A fruitful quest to date, having come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats? An ever changing, ever amassing encyclopedia of visual identity is just a click away.

Turns out being a true original is increasingly difficult, if not virtually impossible.

Inspiration: Republika


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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