Malaysian State-Oil Company, PETRONAS; Oceanair, UK-based Airconditioner Distributor; High 5 for a Healthy New Hampshire, a Public Health Campaign for the State of New Hampshire; Tennessee Aquarium’s Conservation Program: “Every Drop Counts“, USA; Association of Czech Foundries (Svaz Sléváren České Republiky)
The name PETRONAS caught the world’s attention when they opened their Headquarters, housed in the imposing Petronas Twin Towers in Malaysia’s Capital, Kuala Lumpur in 1998. Holder of the title of world’s tallest tower between 1998 and 2004, until taken over by Taipei 101.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate
Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us. And for all the children born in internet era, life without it is simply unfathomable.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.
I’ve been on a personal mission myself, in pursuit of suspiciously similar looking Logos and Corporate Identities. A fruitful quest to date, having come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats? An ever changing, ever amassing encyclopedia of visual identity is just a click away.
Turns out being a true original is increasingly difficult, if not virtually impossible.