Quotes + Thoughts | The Power of Storytelling in Business and Brand-Building [3]


Stories are roomy and accommodating, whereas facts are confined and exclusionary.”  

~ Josh Stearns, Journalism & Public Media Campaign Director at Free Press

PhotobucketI was delighted to stumble upon these quotes, that like Michael Margolis‘, talked about the  power of storytelling… not just in life, but in business as well. I of course have blabbering – seemingly forever – about the power of storytelling in brand building. Stories connect people on an emotional level, it’s a natural and instinctive part of our upbringing – regardless of cultural background – for stories and the practice of storytelling are present in any culture. And if we stop telling and listening to stories, the human race will come to a screeching halt! And its existence will go “poof”…!

Part of telling a new story 
has to be telling it in new ways

~ Josh Stearns

Inspiration:  Groundswell

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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