Quotes + Thoughts | The Power of Storytelling in Business and Brand-Building [8]

PhotobucketPhotobucket

A brand is a story that is always being told.”  ~ Scott Bedbury, Author, Creative Thinker, Speaker, Adman

PhotobucketScott Bedbury’s name is forever linked to two of the world’s biggest and best-known brands: Nike and Starbucks.  At Nike, Bedbury was instrumental in creating the highly successful “Just Do Itcampaign, that we all know helped catapult Nike into the global brand it is today.

In his well-written book: “A New Brand World”, Bedbury offers many case studies from each throughout the book. At Nike, he lead the company’s advertising efforts — in partnership with the famed advertising agency, Weiden + Kennedy — for seven years between 1987 and 1994. During this time, Nike’s sales grew from around $800 million to over $10 billion annually. Then, beginning in 1995, Bedbury “traded in his sneakers for coffee” and he spent three years as the CMO for Starbucks. During this time, the brand saw pivotal growth in both stores and sales.

In his book, “A New Brand World, Bedbury offers many case studies from the two brands he’s intimately familiar with.

PhotobucketPhotobucketPhotobucket

Inspiration: Ian Nerney’s Blog; Ideas Inspiring Innovation

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in USA and tagged , , , , , . Bookmark the permalink.

One Response to Quotes + Thoughts | The Power of Storytelling in Business and Brand-Building [8]

  1. Pingback: Quotes + Thoughts | Scott Bedbury on the essence of branding | IDEAS INSPIRING INNOVATION

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s