Lighter side of branding | A surprising PSA for society’s most unlikely audience

As hilarious or demeaning as this PSA seems, it’s real, and serves to address an alarming statistic that is afflicting senior citizens in Florida (unsure whether it’s nationwide as well!??)

This charming number is brought to us by DDB NY for http://www.SaferSexForSeniors.org, because STD rates among Florida’s seniors apparently are through the roof. “It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic,” says DDB NY’s Matt Eastwood. “Whether the younger generation likes it or not, our grandparents are having sex.”

Inspiration: Like Cool

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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