Lighter side of branding | Graphics galore [19]

PhotobucketThere are some TVCs that are breaking out of the mould, opting for attention-grabbing graphics to tell their story. in the era of growing sophistication of CGI (Computer-Generated Imagery), more realistic-looking Video Games, and all matters pertaining digital artistry, this trend is definitely here to stay.

Here’s a look at one such TVC from Hertz Rental Cars.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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