Lighter side of branding | Letters and words that act

Watch this! It’s really fun. From the book “Word as Image” by Ji Lee.


Seeing the world through the eyes of Ji Lee means every billboard is a blank canvas, the alphabet has three-dimensional form and words are actually images. The former Creative Director at Google Creative Labs playfully communicates through visual design, depicting clever messages that are sometimes obvious and sometimes abstract, but always on point.


Word as Image, which illustrates 100 of his “head-scratching” designs, some of which we first saw in his talk at 99% in 2009. Whether it’s turning the letter “A” into Dali’s famous mustache or reducing Christianity down to a few meaningful letters, Lee’s tongue-in-cheek outlook never dulls.

The book also challenges the reader to take their turn at crafting word images, offering insightful tips on the various ways you can play with letters, eventually reducing words down to a graphic form. Playing with scale, covering letters up or seeing letters as objects are all some of the ways Lee astutely outsmarts simple words.

Inspiration: Cool Hunting, Ali Quote

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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