Lighter side of branding | Because color brings good things to life [2]

PhotobucketHow do you promote paint? Should be relatively easy, wouldn’t you think? Color would of course be the first thing that would pop into our mind. But it turns out, that’s not always the case.

I’ve come across a few TVCs that do go the “color route, promoting how their brands add color to your world, to our world,… to any one’s world.

Here’s a look at one such TVC from Dulux, the UK-based paint giant. Turns out paint brands do churn out very colorful TVCs (… duh!!??@@>!!)

Directed by Adam Berg (director from the Philips 21:9 ad), this beautiful commercial for Dulux ticks all those boxes.

Inspiration: Brand New

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, UK and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s