There are some TVCs that are breaking out of the mould, opting for attention-grabbing graphics to tell their story. in the era of growing sophistication of CGI (Computer-Generated Imagery), more realistic-looking Video Games, and all matters pertaining digital artistry, this trend is definitely here to stay.
Here’s a look at one such TVC from TD Ameritrade, online stock trading & investing. This TVC is their Holiday Greeting Card.
Ameritrade Holiday card was meant to convey what the holiday season feels like from coast to coast. SKAR Agency came up with the pop-up book idea for the transitions for Celebrating The Season Across America.
The T2 design team utilized Maya, Aftereffects and Photoshop to create the fun and festive experiences in each part of the country. Enjoy!