Daily Archives: April 23, 2012

Lighter side of branding | Coz horses wanna look their Sunday best too…

The Challenge: To promote Spring Carnival Saturdays ‘Lucky Millions’ with TAB Sports Bet. Client: TAB Horse Race Betting Australia, via BWM Sydney Inspiration: Little Giants Agency, Sydney, Australia

Posted in Ads, TVCs & Commercials, Australia | Tagged , , , | Leave a comment

Airline Branding | Virgin America builds brand through mood lighting

We all know full well how crowded the skies are, with all the new players, the bulk of which are coming from LCCs (that’s Budget Airline in the “Airlines for Dummies” lingo!), squeezing revenues, profits, and of course planeloads of … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , , | Leave a comment

Car Branding | Communicating Camry’s meanings to different audiences [3]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , | Leave a comment

Car Branding | Communicating Camry’s meanings to different audiences [2]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , , | Leave a comment

Car Branding | Communicating Camry’s meanings to different audiences [1]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , , | Leave a comment