Airline Branding | Virgin America builds brand through mood lighting


We all know full well how crowded the skies are, with all the new players, the bulk of which are coming from LCCs (that’s Budget Airline in the “Airlines for Dummies” lingo!), squeezing revenues, profits, and of course planeloads of passengers from full-service carriers.

PhotobucketVirgin America, from Sir Richard Branson‘s portfolio Virgin Airlines Group, is one such LCC. Plying America’s friendly skies.

It is an LCC airline, although it certainly doesn’t look or behave like one. And good luck trying to cheap airfares (you’ll need to plan ahead… way ahead for that!), as this is one HOT AIRLINE!!

Their secret sauce? Try MOOD LIGHTING and chill music!!! I ain’t kidding you. The San Francisco-based Virgin America has figured out that there’s very little room left to differentiate an airline, as all tricks in the book have been used, so… why not emulate the ambience of cool chill lounges, and bring it on board aircraft cabins. And their first class seats are all white! A first for the industry, and although it must be a pain to clean, it’s also part of their branding. And a welcome change for the industry’s (at least in the US) predictable dark blue or black leather finish.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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