Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.
And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!
This is a different TVC for 2012 Camry from the previous touchy-feely one. It features Kelly Clarkson, the world’s first “American Idol Winner.” The TVC focuses on the Camry’s specific new feature, the Entune™ mobile technology.
Experience the star power of Entune™ mobile technology. Whether it’s sports scores, streaming radio, movie tickets or restaurant reservations, you’ll find everything you’re looking for with the reinvented 2012 Camry.