Car Branding | Communicating Camry’s meanings to different audiences [2]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.

And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!

This is a different TVC for 2012 Camry from the previous touchy-feely one. It features Kelly Clarkson, the world’s first “American Idol Winner.” The TVC focuses on the Camry’s specific new feature, the Entune™ mobile technology.

Experience the star power of Entune™ mobile technology. Whether it’s sports scores, streaming radio, movie tickets or restaurant reservations, you’ll find everything you’re looking for with the reinvented 2012 Camry.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Japan, USA and tagged , , , , , . Bookmark the permalink.

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