Car Branding | Communicating Camry’s meanings to different audiences [2]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.

And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!

This is a different TVC for 2012 Camry from the previous touchy-feely one. It features Kelly Clarkson, the world’s first “American Idol Winner.” The TVC focuses on the Camry’s specific new feature, the Entune™ mobile technology.

Experience the star power of Entune™ mobile technology. Whether it’s sports scores, streaming radio, movie tickets or restaurant reservations, you’ll find everything you’re looking for with the reinvented 2012 Camry.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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