Car Branding | Communicating Camry’s meanings to different audiences [3]

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.

And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!

This is a different TVC for 2012 Camry from the previous two in my earlier posts.

In this TVC, which was first shown during 2012 Super Bowl half time, you’ll see why two things consistently sell brands; 1. Sex; and 2. Humor. Oh, tearjerkers work too, except you’d need more than 30 seconds to tug on people’s heart strings strong enough to make them weep.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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