Truly successful decision-making relies on a balance between deliberate and instinctive thinking.
~ Malcolm Gladwell, Best-Selling Business Book Author,
New York Times Columnist
Gladwell fist caught the reading public’s attention with his book “The Tipping Point: How Little Things Can Make a Big Difference ,” which discussed about fascinating small random ideas, products, brands and events that grew and “tipped over” into the mainstream and became movements. He presented various case studies that also included brands.