Daily Archives: April 27, 2012

Quotes + Thoughts | Anita Roddick on passion

To succeed, you have to believe in something with such a passion that it becomes a reality.” ~ Dame Anita Roddick [1942 – 2007], The Body Shop Founder Inspiration: Strategic Business Team

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Quotes + Thoughts | Anita Roddick on entrepreneurship, survival, and creativity

Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”  ~ Dame Anita Roddick [1942 – 2007], The Body Shop Founder Inspiration: Somer Atkinson

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Quotes + Thoughts | Anita Roddick on making an impact

If you think you’re too small, try sleeping with a mosquito.” ~ Anita Roddick [1942 – 2007], The Body Shop Founder Inspiration: Strategic Business Team    

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Quotes + Thoughts | Scott Bedbury on the essence of branding

Een merk is eigenlijk alles dat een belofte in zich heeft en is gebaseerd op een set waarden. (A brand is actually all the promises that are based on a set of values).“ ~ Scott Bedbury,  Brand Strategist Inspiration: Management Team, … Continue reading

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Lighter side of branding | A very different kind of addiction…

This ad is for addiction… a very different kind of addiction. And the end the TVC concludes with a voice over that says: “I’ve never met an ex addict!”… Scary stuff huh? Not!! It’s actually a campaign for Nike Brazil. … Continue reading

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Quotes + Thoughts | Lou Gerstner on internal branding

We needed to integrate as a team inside the company so that we could integrate for the customers on their premises.” ~ Louis V. Gerstner, Jr., former IBM CEO Inspiration: Harvard Business School – Working Knowledge

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Quotes + Thoughts | Lou Gerstner on crisis-triggered innovation

Transformation of an enterprise begins with a sense of crisis, or urgency.” ~ Louis V. Gerstner, Jr., former IBM CEO. Inspiration: Harvard Business School – Working Knowledge

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