This ad is for addiction… a very different kind of addiction. And the end the TVC concludes with a voice over that says: “I’ve never met an ex addict!”… Scary stuff huh? Not!!
It’s actually a campaign for Nike Brazil. Shot beautifully indeed!! The accompanying print ads are just as powerful. Has an edgy look, to depict street life… borrowing a page from thugs that commonly roam dark and seedy urban corners.
Inspiration: The Inspiration Room