Lighter side of branding | A very different kind of addiction…

This ad is for addiction… a very different kind of addiction. And the end the TVC concludes with a voice over that says: “I’ve never met an ex addict!”… Scary stuff huh? Not!!

It’s actually a campaign for Nike Brazil. Shot beautifully indeed!! The accompanying print ads are just as powerful. Has an edgy look, to depict street life… borrowing a page from thugs that commonly roam dark and seedy urban corners.

NikeCorre Coisadaboa PosterNikeCorre Coisadaboa PosterNikeCorre Coisadaboa PosterNikeCorre Coisadaboa Poster

NikeCorre Coisadaboa PosterNikeCorre Coisadaboa Poster

Inspiration: The Inspiration Room

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Brazil, USA and tagged , , . Bookmark the permalink.

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