Quotes + Thoughts | Tom Kelley on the secrets of innovation [2]


Does the Apple iPod have better specs, or better data storage per dollar spent
than other MP3 players?
I don’t think so, but it speaks to emotion.”

~ Tom Kelley, IDEO Chief & Founder, Design Think Tank for the 21st Digital Century

Inspiration: Jose Baldaia, Design Thinking Blog


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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