As you observe people in their natural settings, you should not only look for the nuances of human behavior but also strive to infer motivation and emotion.
… a big part of an Anthropologist’s discoveries is the departure between what people should do, or even what people say they do, and what they actually do.”
IDEO, the widely admired, award-winning design and development firm that brought the world the Applemouse, Polaroid’s I-Zone instant camera, … and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn’t a business in America (or anywhere else in the world!) that doesn’t yearn to be more creative in its thinking, products, and processes. … being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
… Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life.
So how do they do it?
IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO’s focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed the Deep Dive.”
IDEO has won more awards in the last ten years than any other firm of its kind… The Art of Innovation will provide business leaders and brand builders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.