How do you entice Californians to visit far-away-but-gorgeously beautiful New Zealand, on her flag carrier, Air New Zealand? By suggesting that every Californian who visits the antipodean nation famous for her adventure sports and Lord of the Ring backdrop, will come a changed person.
These print ads are part of Air New Zealand’s “Windblown” campaign created by San Francisco-based BBDO West Ad Agency for the US market (release date: Sep 2008).
Client: BBDO WEST, USA, San Francisco
Executive Creative Director: Jim Lesser/Jon Soto
Creative Director: Mark Lowe
Copywriter: Mark Lowe/Camille Sze
Art Director: Paige Kishiyama
Talent Agency: Blue Skies Artists