Airline Branding | How ’bout some Kiwi humor? [3]


PhotobucketAir New Zealand has taken up the challenge from the Elave Nothing to Hide nudity campaign with their own version of “Nothing to Hide”, featuring eight Air New Zealand staff wearing nothing but body paint.

The campaign is designed to contrast Air New Zealand with other airlines that charge for services such as food and drink, booking seats online, and baggage allowances.

Air New Zealand pilots wearing body paintBody painted Air New Zealand staff turn the eyes of customers in baggage retrieval, on the tarmac and in the plane. It’s fascinating to see where the admirers look as the nude staff walk by. Music is “Under My Skin” by Auckland singer Gin Wigmore.

Inspiration: The Inspiration Room; The Inspiration Room

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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