Airline Branding | How ’bout some Kiwi humor? [4]

PhotobucketAir New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights.  

The tongue-in-cheek campaign was designed to contrast Air New Zealand with other airlines that charge for services such as food and drink, booking seats online, and baggage allowances.

Inspiration: The Inspiration Room; The Inspiration Room


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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