Car Branding | Let humor sell the new Hyundai Azera [2]

PhotobucketCar branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.


And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!

Watch out for the Koreans!!! The design they’re churning out of late, is SUPER HOT!!! And is getting all the right attention.

Here are TVCs for the brand new 2012 Hyundai Azera.

Executive Creative Director: Antonio Navas
Creative Group Heads: Anne Boothroyd, Adam Thompson,
Digital Creative Group Head: Mac Macaskill
Head of TV: Jane Oak
Producer: Marty Collins
Designer: Sam Stadwick
Planning Director: Murray Streets
Group Account Director: Mark Cochrane
Account Director: Luke Farmer
Senior Account manager: Emma Guadagni
Account Executive: Hannah Nathan
Production Company: Flying Fish
Director: James Salomon
Producer: Angela da Silva
Post Production: Fish digital
Editor: Nathan Pickles
Audio Post Production: Liquid Studios
Music Composition: Peter Van Der Fluit
Photographer: Stephen Langdon
Retouching: Kevin Hyde
Stills producer: Loren Bradley
Digital Producer: Charlotte Whiter
Executive Digital Producer: Haydn Thomsen
Digital Design: Alex Waskiewicz, David Hunter
Digital Developer: Matt Skinner, Mike McMillan, Steven Ashby
Development Partner: Salted Herring
Media: Starcom

Inspiration: StopPress

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, South Korea, USA and tagged , , , , . Bookmark the permalink.

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