Daily Archives: May 6, 2012

Street-level branding | Mobil Oil doppelgänger

I spotted a sign for a mobile phone retail store on Convoy St., San Diego. Picture taken: Sunday, May 6, 2012 My favorite subject of spotting look-alikes and doppelgangers extends to just about anything. I spotted this sign for a … Continue reading

Posted in USA | Tagged , , , | Leave a comment

Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]

In line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality. Their print ads and other marketing material are just as quirky! Enough said, just look at some of … Continue reading

Posted in Ads, TVCs & Commercials, South Africa | Tagged , , , | Leave a comment

Airline Branding | Brand positioning using humor, Zuid Afrika style… [2]

As with my previous post on Kulula’s imaginative brand strategy, with their Flying 101 Campaign, here are some more images of how Kulula looks like on other regular days, when Flying 101 is NOT the campaign to push. It’s just … Continue reading

Posted in South Africa | Tagged , , , | Leave a comment

Airline Branding | Brand positioning using humor, Zuid Afrika style… [1]

As with my previous posts on the subject of Airline Brand Strategy, here’s one good story how to get heads turning and grab the attention of the fickle air travel consumers. We all know that the skies are getting crowded … Continue reading

Posted in South Africa | Tagged , , , | 1 Comment

Automotive Branding | The beauty of every click and clack in a car…

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

Posted in Ads, TVCs & Commercials, Australia, Japan | Tagged , , , , | 1 Comment

Car Branding | Chevy Cruze, a car for every dreamer out there…

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , | Leave a comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | 4 Comments