As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have never heard of, there are some bigger names… those of national airlines – or flag carriers – that have been adorning the skies for a while and just couldn’t bring themselves to compete in the 21st century.
Most of them were full service airlines that have succumbed to the reality of a dramatically changed travel business landscape. There are of course also budget airlines that have met the same fate. And while it’s a combination of factors – high fuel cost – among the chief challenges, there have been other problem areas that ultimately ran the airlines to the ground.
That’s the reality of business, and the fate that brands play, if you don’t invest enough time, effort and capital to ensure your brand is relevant for the changing times. Changing customers’ needs and wants. Changing business landscape. Changed meanings of travel and how brands tap into this new reality.
The spectacular growth of LCC’s (Budget Airlines) the world over is just one case in point.
Anyways, I didn’t want to dwell on this subject too long. Here’s the list of the defunct airlines. Some will be resuscitated via new ownership, and will keep their brand names, while others will simply be laid to rest, and their old planes will hopefully find new owners.
May they Rest In Peace… and in their ashes will rise new airlines to take their place in the sky.
Inspiration: Die Cast Aircraft Forum