Airline Branding | Brand positioning using humor, Zuid Afrika style… [2]

PhotobucketAs with my previous post on Kulula’s imaginative brand strategy, with their Flying 101 Campaign, here are some more images of how Kulula looks like on other regular days, when Flying 101 is NOT the campaign to push.

It’s just as colorful and “IN YOUR FACE”!

Very inspiring – no doubt – as Budget Airlines around the world continue to sing the same old song of peddling LOWER PRICES!!! It’s NOT what people are looking for!!!


In fact, for someone who’s traveled quite a bit, if you think flying budget is cheaper… I GOT NEWS FOR YOU!! It’s NOT!! But the industry sector has brilliantly acquired an image of low fares, so it’s forever boxed in the same compartment as inexpensive. There are plenty of add on charges… left and right!

I’ve proven myself that if you know where to look, and start your airfare search early (or last minute… like I always do. Trust me, both ways work!), you can find very comparable airfares on full service carriers.


Inspiration: The Max Peck Show; Elephant Journal; South Africa To; Tutor2u


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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