Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]

PhotobucketIn line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality.

Their print ads and other marketing material are just as quirky! Enough said, just look at some of these samples to get an appetite on the stuff they’re made of.  You could say “funny bones” are in their Brand’s DNA!


Advertising Agency: King James, Cape Town, South Africa

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Kulula UFOMars deedKulula
This Star Wars-like print ad was part of Kulula’s 10th anniversary campaign.

To help celebrate 10 years of Kulula their agency King James figured out that Kulula had flown 55 million kilometers, the same distance from here to Mars!

… they “bought” plots of land on Mars and will be giving away 22 of them to lucky winners who suggest the best use of the plots through a facebook app. They have also made up a UFO (pictured above) and placed it at Cape Town airport.

kulula sale
Check out their Drag Queen above!!!

Inspiration: SLXS, I believe in adv, Chris Rawlinson

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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