Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.
So here’s one for Honda Fit, when it was first introduced to the Canadian market, back in 2006. The TVC may be old, and its simple animation would probably not hold water, but it’s still a cool ad.