Car Branding | How Fit fits into your life… [2]


Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.

And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!

So here’s one for Honda Fit, when it was first introduced to the Canadian market, back in 2006. The TVC may be old, and its simple animation would probably not hold water, but it’s still a cool ad.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Canada, Japan and tagged , , , , . Bookmark the permalink.

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