Daily Archives: May 7, 2012

Automotive Branding | How to communicate all the wonderful things you make (including cars and more…

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

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Automotive Branding | A most surprising choir…

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading

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Airline Branding | Giving the steel bird a face…

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading

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Lighter side of branding | Some ads tug heartstrings more than others… [1]

Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading

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Lighter side of branding | Some ads tug heartstrings more than others… [2]

Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading

Posted in Ads, TVCs & Commercials, South Africa | Tagged , , , | Leave a comment