Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.
This is a promotional piece for 2006 Honda Civic for Honda UK.
And just like the creative folks at Honda Australia with their “Symphony in Motion” campaign (click here for my previous blog post), Honda UK does not disappoint. In fact they may have just upped the ante. Watch it! It’s amazing what a choir of talented voices can do!!