Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. So expect plenty of posts on this subject.
And let’s also not forget that cars are mankind’s SECOND SINGLE BIGGEST investment after home ownership!
Honda is a well-known Japanese brand that comes with a pedigree all its own. It traces its DNA to its founder, the ever inquisitive Soichiro Honda. Without his tenacity and wit, there would be no Civics, Accords, CRVs bicycles, powerboats and… lawnmowers.
Honda is, after all, a large manufacturing group that makes more things than reliable cars that garner awards around the world. So how does a company promote its other creations, if its mainly known for their cars?
Here’s how. Beautifully executed, by the way…
Creative Agency: Wieden + Kennedy, London.
Creative directors: Tony Davidson, Kim Papworth
Client: Honda UK
Creatives: Sam Heath, Chris Groom
Prod co: Outsider
Director: Scott Lyon
Music: The Battles, Atlas
Inspiration: Ned Colville